Tunini
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Scope of Work
Included services: Brand Strategy, Visual Identity, Packaging, Collaterals.
Tunini is a tuna restaurant identity that turns a single-minded menu into a memorable world. The name feels compact and playful; the visual system follows with bold typography, ocean-aware color, and graphic forms drawn from fins, tins, cuts, and the movement of a school of fish.
Process
System
Seafood cues stay direct without slipping into nautical decoration. Menu hierarchy makes preparations and portions easy to understand, while illustration and pattern add energy across tableware, takeaway packs, uniforms, and signage.
Behaviour
Tunini's strongest asset is repetition. A small fish-shaped unit can build a border, point toward an order counter, wrap a package, or animate a digital menu. The restaurant remains focused on tuna, but the brand has enough range to keep that focus lively.