Scope of Work
Included services: Brand Strategy, Visual Identity, Digital Design.
- Brand Strategy
- Visual Identity
- Art Direction
- Digital Design
- Product Design
- Editorial Design
- Information Design
- Packaging
- Environmental Design
- Signage & Wayfinding
- Collaterals
- Communications
archestimator is an AEC construction estimating and proposal platform that keeps scope, costs, revisions, and approvals in one connected commercial record. Its design gives a technical workflow a clear point of view: precise enough for estimators, direct enough for clients, and flexible enough to move from product interface to proposal.
Working drawings, cost sheets, and the straightforward utility of desktop software provide the visual cues. A compact geometric mark, modular typography, and a disciplined information hierarchy turn complexity into a usable grammar. Instead of borrowing construction's familiar hard-hat imagery, the brand focuses on structure, memory, and the point where an estimate becomes a decision.
Product screens, website pages, and proposals all use concise, task-led language. Dense commercial information is given room to breathe, while repeated rules for type, spacing, and color keep every screen recognizably part of the same estimating workflow.
