Manila Metropolitan

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M01 / ASSET NEEDEDPrimary brand-world hero
M02 / ASSET NEEDEDPrimary identity / mark
M03 / ASSET NEEDEDTypography / graphic language
M04 / ASSET NEEDEDCore system / key artwork
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M07 / ASSET NEEDEDWide context / environment
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M05 / ASSET NEEDEDMaterial / craft detail
M06 / ASSET NEEDEDIn-situ brand application

Note

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M08 / ASSET NEEDEDSecondary identity element
M09 / ASSET NEEDEDCollateral / object application
M10 / ASSET NEEDEDWide application / campaign frame

Extract

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M11 / ASSET NEEDEDComplete system / range

Caption

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M12 / ASSET NEEDEDClosing brand-world image

Scope of Work

Included services: Brand Strategy, Visual Identity.

Manila Metropolitan is an editorial identity for looking at the city as a connected, changing region rather than a single postcard view. The project creates a framework for architecture, culture, movement, and everyday urban life across Metropolitan Manila.

Process

System

A strong masthead and flexible column system hold together material that can shift from long-form essays to maps, street photography, interviews, and short observations. The design accepts density as part of the subject, then uses hierarchy and pacing to make that density readable.

Behaviour

Print and digital formats share the same metropolitan logic: many scales, routes, and voices brought into relation. The identity does not attempt to summarize Manila. It provides an editorial structure through which the city can keep unfolding.