Chicken Club
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Scope of Work
Included services: Brand Strategy, Visual Identity, Packaging, Collaterals.
Chicken Club is a restaurant identity built around the easy ritual of sharing a familiar meal. The brand avoids faux-rustic cues and fast-food noise, using a confident name, punchy typography, and a modular graphic system to make the restaurant feel social, current, and unmistakably about chicken.
Process
System
Illustration and type carry most of the personality. Bold shapes can expand across a wall or collapse onto a small sauce label, while a limited palette keeps packaging and menu information easy to recognize at a glance. The tone is playful, but the system remains ordered enough to handle a full restaurant environment.
Behaviour
From dine-in trays to takeaway packs and storefront graphics, every application reinforces the idea of membership. Chicken Club feels less like a themed venue and more like a place people can return to as part of their regular routine.