City Of Manila

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M01 / ASSET NEEDEDPrimary brand-world hero
M02 / ASSET NEEDEDPrimary identity / mark
M03 / ASSET NEEDEDTypography / graphic language
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M04 / ASSET NEEDEDCore system / key artwork
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M05 / ASSET NEEDEDMaterial / craft detail
M06 / ASSET NEEDEDIn-situ brand application

Note

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M07 / ASSET NEEDEDWide context / environment

Extract

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M08 / ASSET NEEDEDSecondary identity element
M09 / ASSET NEEDEDCollateral / object application
M10 / ASSET NEEDEDWide application / campaign frame

Caption

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M11 / ASSET NEEDEDComplete system / range
M12 / ASSET NEEDEDClosing brand-world image

Scope of Work

Included services: Brand Strategy, Visual Identity, Communications.

City Of Manila is a civic identity study for a capital shaped by many eras, districts, and daily rhythms. A contemporary public language looks for unity without flattening that complexity, carrying history, municipal information, culture, and street-level life in one framework.

Process

Mark

An adaptable insignia and disciplined grid provide the formal core. Around them, color, pattern, and image can shift with context, allowing a public notice, cultural program, wayfinding sign, and ceremonial document to feel related without becoming identical.

Behaviour

Conceived as civic infrastructure rather than a campaign, the design puts legibility first. A sense of place develops through repeated public use. Manila remains the subject; its many voices receive a shared frame.