Blind Tiger
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Scope of Work
Included services: Brand Strategy, Visual Identity, Collaterals.
Blind Tiger is a bar and dining concept that draws on the coded language of old speakeasies without turning the experience into costume. Discretion meets mischief in a hospitality brand that feels hidden enough to discover, but clear enough to remember.
Process
System
Shadow, cropped imagery, and tightly controlled typography create a sense of partial reveal. The tiger is treated as a clue rather than a mascot, appearing through fragments, stripes, and watchful details across menus, coasters, matchbooks, and signage.
Behaviour
Layers control the reveal. From the street, the brand can remain almost anonymous; inside, richer color and more expressive materials reward a closer look. That balance gives Blind Tiger a distinct atmosphere while keeping each application useful night after night.